The
Hypodermic Needle Model: is implying mass media has a direct, immediate and powerful effect on its audiences, either good or bad, causing the audience react to
this. The classic example of this was illustrated on
October 30, 1938 when Orson Welles and the newly formed Mercury Theatre group
broadcasted their radio edition of H.G. Wells War of the Worlds. On the eve of Halloween, radio programming
was interrupted with a "news bulletin" for the first time. What the
audience heard was that Martians had begun an invasion of Earth in a place
called Grover's Mill, New Jersey.
The Inoculation Model: is the idea that after being exposed to violence or
something similar will make you immune to the effects that could be cause from
it such as becoming a violent person and by having long term exposer to the
activity will not make you a violent person. An example of this would be, you
are a nice person helping people in the streets and come across as a normal
person but you play violent games or watch gruesome movies such as saw and not
be effected by anything you see or do outside of real life.
The Two-Step Flow Model: is when you are told something by one person
for example, a game is good, but another person says that the game is bad, you
will only believe one of them because you put your trust in them for some
reason. An example of this is, the game GTA is released and IGN says that the
game is very good, but a you Tuber that you trust says the game inst good, you
would believe the YouTube because that’s the person you trust more.
Uses & Gratifications Theory: is an approach to understanding why and how
people actively seek out specific media to satisfy specific needs. It assumes
that audience members are not passive consumers of media. Rather, the audience
has power over their media consumption and assumes an active role in
interpreting and integrating media into their own lives.
Information:
This is for learning
about things that you want to learn about, or find out how to fix something
such as a problem with something you own.
Personal Identity:
This is when you watch a TV show and see a character from the
show as you are and you see how they act in relationships and in general.
Integration or Social Interaction:
This to give you some
sort of companionship or interaction with other, such as having the radio on or
talking to people online for example talking to people in a game and classing
them as your friends.
Reception Theory:
Reception theory is a philosophy about the arts that
recognizes the audience as an essential element in the creative process.
Originally developed as a method of literary criticism, reception theory posits
that meaning does not lie in the work of art itself, rather meaning it is part
of a process of interaction between the audience and the artwork. Reception
theory has been applied to many art forms, including drama, film, painting and
sculpture.
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